ABOUT
Avenida Advisors
Avenida is a strategic advisory and consulting firm led by Isabel Casillas Guzman, entrepreneur, government innovation leader, economic policy expert, and former Administrator of the U.S. Small Business Administration.
The firm specializes in empowering business, government and community leaders with advice and practical solutions that drive measurable outcomes.
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Our expertise lies at the intersection of strategic vision and operational excellence. At Avenida, we move beyond recommendations—we partner with clients to build, scale, and optimize their resources to align with their vision and achieve sustainable success.
Why Avenida?
We chose the name Avenida because it captures the spirit of what we’re building: a company grounded in the energy and resilience of Main Street, but designed to operate at scale. Avenida means avenue — a word that evokes connection, movement, and possibility. It’s bigger than a street. It’s a place where businesses grow, people gather, and ideas flow.
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For us, Avenida reflects our mission: helping organizations — from businesses to communities — navigate complexity, access resources, and unlock growth to create pathways to wealth and opportunity. It aligns with our values of being rooted and approachable, but also expansive and forward-looking. Avenida speaks to how we like to work: modern, open, and built for what’s next.